Running the marathon that you already lost

1st   product of Kalakoat 

Notes of sociology for law students 

• Made myself,  
• marketed and 
• successfully failed

Step 1 :- Collecting people

I collected 45 people in a group 

Created a community 

Step 2 :- Pre selling and making the product 

Was able to sell only 6 people 

Price the product  200-250 rupees 

As for pre-selling 

3 people were ready

But ironically only 3 got ready 

After continues marketing 

It took tears out of my eyes to collect 

Rest 3 people adding up to only 6

LEARNING LESSONS 

1. THE GAME OF DIGITS

If you have your community in 2 digits 

Only one digit people will agree to buy it 

If you have your audience in 3 digits

Two-digit people would buy it 

So if you to maximise the no. Of people

 buying your product you should maximise your audience 

How do you do that?

Ans: Improve your  network

Customer retenion is only 10% 

MISTAKE :- LOT OF PROMISES

Promised too many things 

And now the people who paid me

Are expecting all of it

And I'm expected to make 

Mindmaps

Record audio explaining the concept

POSSIBLE  SOLUTION 

DO PROMISE TOO MANY THINGS

QUESTION TO PONDERC

SHOULD YOU MAKE SMALL PRODUCTS AND SELL IT ?

LIKE FOR PYQ ....200

All modules .....200

Like dividing your products into small segments 

WHAT MADE YOU FEEL GOODIE GOODIE DURING THE JOURNEY 

Was it money or customer satisfaction 

Well I realised money could simply make you more restless and unhappy

Customer satisfaction and feedback made me feel happy 

CONCLUSION 

KALAKOAT IS NOT A PROFIT-MAKING CONCEPT 

IT IS AN IDEA THAT ALWAYS WANTS TO LEARN